NORTH AUGUSTA -- It used to be easy to identify the college coaches at the Nike Peach Jam. Wanting to be recognized by the players they are scouting, coaches always had their school logo prominently displayed somewhere on their wardrobe, and their school colors gave them away from across the room. That practice hasn't changed. Roy Williams was decked out in Tarheel Blue shorts with the North Carolina logo on his chest Monday, and Bruce Pearl had on enough orange to blend in with the construction zone on the way into Riverview Park. Coaches, though, aren't the only ones wearing their school's gear anymore. Every year, the Peach Jam has become more and more of a spectator sport as fans pack the stands and the track above the courts trying to get a glimpse of college basketball's future stars. And now, they are starting to dress as though they are heading to the arena for an important February conference showdown. A quick glance up at the track during one of Monday's games saw fans dressed in Clemson, South Carolina and Kentucky gear. One family looked ready for a homecoming parade with Kentucky Blue from head to toe. The father sported a UK hat and shirt, the mother had on a Wildcat shirt, too and the couple's young daughter was dressed in a full cheerleading outfit. Even on the drive into the event, school spirit was on display. Flags hung from porches and stickers were displayed in windows along the rout. I'm not sure if the fans were trying to show some love to their favorite coaches or send a message to the recruits that their favorite school had the best fans. But since I saw more UK logos than any other, I'm hoping it's the former. John Calipari certainly doesn't need any help recruiting. STAR WATCH Almost all of the top coaches were already on hand for the first day of competition Monday. Among those spotted at the evening session were John Beilein (Michigan), Bruce Pearl (Tennessee), Seth Greenberg (Virginia Tech), Kevin Willard (Seton Hall), Sidney Lowe (N.C. State), Jamie Dixon (Pitt), Mike Brey (Notre Dame), Paul Hewitt (Georgia Tech), Mick Cronin (Cincinnati), Jeff Capel (Oklahoma), Bob Huggins (West Virginia), Rick Barnes (Texas), Roy Williams (North Carolina), John Thompson III (Georgetown), Mark Few (Gonzaga) and assistants from Kentucky, Michigan State and Syracuse, just to name a few. One coach I almost didn't recognize was former Clemson mentor Oliver Purnell. I have interviewed Purnell a number of times over the years, but "OP" just didn't look the same wearing white instead of Orange. And he didn't exactly look comfortable, either. Of course, if I had Clemson fans glaring at me from the rafters, I probably would have a few extra nerves as well. GAME OF THE DAY The most exciting game of the opening day was probably the 6 p.m. battle between The Playaz Club Basketball squad from New Jersey and Team Final - which included players from New Jersey, Pennsylvania and Delaware. Leading most of the second half, Team Final seemed to have it wrapped up, but a late run put The Playaz Club in the lead as the clock ticked under a minute. Missed free throws kept The Playaz Club - the favorite to win the event after going 12-1 during the Elite Youth Basketball League season - from putting the game away, and Team Final got the ball back down three points with just seconds remaining. An off balanced 3-pointer from the top of the key left the hands of Trevor Cooney, a 6-foot-3 shooter from Wilmington, Del., and it found nothing but net. The unlikely bucket sent the game to overtime and brought a standing room only crowd to its feet. Team Final fed off the momentum and had the game won in the first overtime, but 5-foot-9 guard Myles Mack sunk an even more unlikely buzzer beater, rising up over the trees to hit a running 3-pointer to send the game into another extra period. The buzz in the arena grew to a frenzy as the teams battled back and forth in the second overtime, but this time, Team Final was able to put it away down the stretch as Aaron Brown finally converted opportunities at the foul line to help his team earn a 85-82 victory. TODAY'S SCHEDULE Pool play in the 17U division will continue this morning with games at 9, 10:15 and 11:30 a.m. The 16U division will have the courts from 1 to 3:30 p.m., and after a short break the 17U schedule will begin again at 6 p.m. Today's play will conclude after the final games at 8:30 p.m. WHO TO WATCH The top three players in ESPNU's Top 100 are all in North Augusta this week. Michael Gilchrist, a 6-foot-7, 210 pound forward who is committed to Kentucky, plays for Team Final, Austin Rivers, an uncommitted guard, plays for Each1 Teach1 and Marquis Teague leads the way for Spiece Indy Heat.