Kelvin Collins

Kelvin Collins

New fraud research shows that people who live alone or have low financial literacy levels are more likely to lose money to fraudsters. The research also shows that the highest engagement and victimization rates involve online purchases and social media – outpacing telephone, mail and email fraud.

The report, “Exposed to Scams: What Separates Victims from Non-Victims,” comes from the BBB Institute for Marketplace Trust, the FINRA Investor Education Foundation and the Stamford Center on Longevity and was released in recognition of World Investor Week (Sept. 30 through Oct. 6).

During the study, researchers surveyed more than 1,400 Americans and Canadians who were targeted by scammers and reported the fraud to the Better Business Bureau via BBB Scam Tracker. Nearly half of those surveyed did not engage with the fraudster. However, nearly a quarter did, losing an average of $600.

Some key findings include:

When phone and email were used by scammers to target consumers, relatively few consumers engaged with the scammer or lost money. However, when exposed to a scam on social media, 91% engaged and 53% lost money. Similarly, 81% of consumers who were exposed to a fraud via a website said they engaged with the scammer, and 50% lost money.

Consumers were more likely to be victimized if they did not have anyone to discuss the offer with. Consequently, those who engaged scammers and lost money were less likely to be married and more likely to be widowed or divorced. Generally, those who engaged, and those who lost money, reported significantly higher feelings of loneliness. Social isolation appears to play a role in fraud victimization.

The likelihood of victimization for this sample is greater for individuals who are under financial strain, are younger adults, or have low levels of financial literacy.

Research showed that 51% of people who reported a third-party intervention were able to avoid losing money. Cashiers, bank tellers, employees of wire transfer services and other financial services companies where consumers were about to send money to a scammer, served as an important last line of defense.

Nearly half of those surveyed said the news media was their primary source of information about scams. Word of mouth was the next best form of protection and awareness. 

Prior knowledge of fraud helps decrease the chances of victimization. One-third of consumers who were targeted by a scammer, but did not engage, already knew about the specific type of scam. In addition, consumers who understood the tactics and behaviors of scammers did not engage with the fraudsters.

For the full study, visit To learn how to avoid scams, visit To report a scam, visit

Your experience can help others to recognize suspicious behavior and stop scammers in their tracks.

Kelvin Collins is president/CEO of the Better Business Bureau serving the Fall Line Corridor, serving 77 counties in East Alabama, West Georgia, Southwest Georgia, Central Georgia, East Georgia and Western South Carolina. This tips column is provided through the local BBB and the Council of Better Business Bureaus. The Better Business Bureau sets standards for ethical business behavior, monitors compliance and helps consumers identify trustworthy businesses. Questions or complaints about a specific company or charity should be referred directly to the BBB by phone at 800-763-4222, online at or email