BEAUFORT (AP) -- After a legal dispute with a competing business, a Beaufort deli has changed the name of one of its signature sandwiches to “The Cease-and-Desist.”


The Beaufort Gazette reports (http://bit.ly/1f6PDFI ) that Joe Fox had been serving a sandwich called “The Groucho” at his Carolina Dog and Deli for years.


But he recently got a call from Bruce Miller, president of the Columbia-based Groucho’s deli chain, asking him to change the name. Fox renamed it “The Grouchy,” then received a letter from an attorney representing Groucho’s. So Fox settled on “The Cease and Desist.”


Miller says he has no personal animosity toward Fox and his business. But he says Groucho’s Deli, which has 28 locations across the Southeast, has worked for years to build a trademarked brand identity and protect it.


------


Information from: The Beaufort Gazette, http://www.beaufortgazette.com