Breakfast eatery looking to locate in Aiken area

  • Posted: Saturday, November 16, 2013 12:01 a.m.

A breakfast restaurant chain is eyeing South Carolina and hopes to locate in the Aiken area.

Toast Café is wanting to expand and is searching for someone who would be interested in investing in the franchise.

Brett Larrabee, director of brand development for Toast Café, said this restaurant concept fits into the “better breakfast category” because it offers a better food product, faster and more accurate service and a great dining experience to its customers.

He added that the full-service restaurant offers casual dining with a broad menu of breakfast, brunch and lunch items.

“It's not just your average run-of-the-mill pancake place,” Larrabee said.

Larrabee said someone with business experience and a passion for hospitality or good food would be a good candidate to open one of these restaurants.

The eatery opens at 7 a.m. and close at 3 p.m., which Larrabee said offers a good quality of life for the operator and employees.

Jason Serkin opened a Toast Café in Fort Mill because he and his wife didn't feel there were many breakfast options in their growing town. He said his experience has been “unbelievable” and that Toast Café doesn't feel like the typical chain restaurant.

“People come in hungry, and they leave with a smile, usually,” Serkin said.

Toast Café was first established in 2005 in Huntersville, N.C., in a small house that was converted into a restaurant by Brian Burchill and Robert Maynard, according to a press release.

The business just entered the franchise system this year.

Anyone interested in opening a Toast Café in the Aiken area can call Larrabee at 952-353-0199.

For more information, visit www.toastcafeonline.com.

Amy Banton is the County reporter for the Aiken Standard and has been with the publication since May 2010.

She is a native of Rustburg, Va. and a graduate of Randolph Macon Woman's College.

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