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Digital agency at home in North Augusta

  • Thursday, September 26, 2013

Photo by Heather Wright Pictured, from left, are Sheri Alexander, Keith Pickett, Turner Simkins, Jeremy Mace, Ross McDaniel and Josh Whiting. They work together to enhance their client’s advertising as NewFire Media.



North Augusta is working to build and focus on the future, and NewFire Media hopes to not only be there, but to help all businesses present themselves in the best ways possible.


NewFire Media is located in Hammond’s Ferry on 43 Crystal Lake Drive.


The company aims to work alongside its clients to build strong platforms that will attract target audiences. The group works as a digital advertising agency. If clients wish to gain Facebook fans, target people on smartphones or anything that deals with advertising in a digital world, they are there to help. Jeremy Mace, one of the owners of NewFire Media, said the idea of the company is to help the clients build the best profiles possible.


Turner Simkins, another owner of the business, had been involved with Hammond’s Ferry and its marketing for majority of his career. With this company, he said he believes it can help others reach their full potential in advertising.


“I sat down and brainstormed an idea with Jeremy for what to do with Hammond’s Ferry,” Simkins said. “Everything was in its infancy then, and we decided that this would be a good time to build this company in social media. We had built a relationship where we trusted each other enough to make it work.”


Josh Whiting became involved with NewFire Media while he was in school and eventually became a part of the team. He does web design work that has made him invaluable for both Mace and Simkins.


“As soon as he graduated, I hired him,” Mace said. “He came on and was able to take on the design work we were doing.”


“Josh was obviously one of our first go-to people,” Simkins said.


One of the things that attracted me to NewFire was the foundation,” Whiting said. “Our goal is to really partner with the business, roll up our sleeves and get the company from where they are to, as we put it, getting them to awesome.” “We felt like this was a niche that we could be the best at in this region,” Mace said.


As their ideas began to grow, the staff became a fully functioning machine with each addition.


Keith Pickett worked with Morris Communications before joining the staff.


“I had a long career in corporate environments, and I really got tired of that, so I started doing freelance work,” Pickett said.


Ross McDaniel, a recent Georgia Regents University graduate, also came to the company to take on a variety of tasks.


“Ross does project management for us,” Mace said. “He wears a lot of hats in a small company.”


Sheri Alexander is from North Augusta, and after some time away, she returned to the riverfront for an early retirement.


“Sheri is Wendy to all of our Lost Boys,” Mace said. “Within five days, she went from no Facebook account and a flip phone to being an avid social media user. I knew how smart she was, and when we needed to branch out to get more of those national clients, I knew she had the experience, and she lived right here in Hammond’s Ferry.”


Although the company does have national campaigns that have brought them success, they do enjoy working along with other local companies and are happy to call this city their home.


“We love North Augusta,” Mace said. “We’re proud we are a part of North Augusta business.”


Heather Wright is a reporter for the North Augusta Star. She is a North Augusta resident and earned a degree in communications from USC Aiken.


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