New County logos emerge from USCA contest

  • Posted: Wednesday, May 15, 2013 12:30 a.m.
    UPDATED: Wednesday, May 15, 2013 12:47 a.m.

Aiken County Council got its first glimpse at a brand new County logo on Tuesday and is currently seeking public input about the proposed change. The new logo was designed by students in the Graphic Design Department at USC Aiken with direction from County staff and elected officials.

About 20 students in Professor Michael Fowler's class worked in groups to design the proposals, which were geared towards giving the County a new look to go along with the new opening of its new government center on University Parkway.

According to Assistant County Administrator Brian Sanders, the work was done for free with Fowler's students agreeing to design the logos as part of a class project.

The top two designs were picked to be presented to Council, which offered feedback to the students on Tuesday.

Both proposals were met with applause and gratitude from Council and staff.

“I just want to say great job and congratulations on all of your hard work,” Councilman Chuck Smith said to the students.

Councilwoman Kathy Rawls said she found it interesting that each group used a clock tower in a different way.

“It's central to the designs,” she said.

USCA students Adora Ewuzie and Kaitlyn Gingrey presented one logo proposal, while Lauren Rainwater, Robyn Rutland and Breanna Sizemore presented an alternative idea.

Rainwater, a freshman at USCA, said her group tried to find the right colors, images and font to symbolize the County.

“We wanted to usher in a new era with the clock tower, which also pays homage to the past since a clock tower is also on top of the court house,” she said. “We also wanted the font choice to be professional, but still classy and appealing.”

Fowler said the contest helped students to “get their feet wet” with design and provide real world experience working with a client.

County Administrator Clay Killian said the County will put the proposals on its website soon in order to receive public feedback.

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