SALT LAKE CITY — The reaction to the Connecticut school shooting can be seen in gun stores and self-defense retailers across the nation: Anxious parents are fueling sales of armored backpacks for children while firearms enthusiasts are stocking up on assault rifles in anticipation of tighter gun control measures.


A spike in gun sales is common after a mass shooting, but the Connecticut tragedy has generated record sales in many states. Colorado set a single-day record for gun background check requests the day after the Connecticut mass shootings, and some online retailers are removing assault rifles from websites in part because of diminishing supplies.


At least three companies that make armored backpacks designed to shield children caught in a shooting also are reporting a large spike in sales and interest.


The armor is designed to stop bullets from handguns, not assault rifles like the one used by the Connecticut shooter. The manufacturers and some parents say that while they don’t guarantee children won’t be killed, they could still be used as shields.


“Just like a seatbelt increases your odds of surviving in a car crash, these increase your odds of surviving being shot,” said Kerry Clark, president of Texas-based Backpackshield.com.


Ken Larson, 41, of Denver, Colo., already had an armored backpack for himself and convinced his wife to buy one for their 1-year-old after the Connecticut shooting on Friday, when a gunman stormed Sandy Hook Elementary in Newtown and massacred 20 first-graders and six adults.


“It’s a no brainer. My son’s life is invaluable,” Larson said. “If I can get him a backpack for $200 that makes him safer, I don’t even have to think about that. Where is my credit card?”


Though Larson knows the backpack won’t guarantee his son’s safety when he starts school, he says it’s a worthy precaution.


“Kids already carry backpacks. When there is a shooting, you run for your life,” he said. “Having it right there and on when he runs for his life gives him more safety.”


Elmar Uy, vice president of operations at Bullet Blocker, a Massachusetts-based company that has sold the backpack armor since 2007, said the company’s sales have tripled since last week.


At Amendment II in Salt Lake City, sales of children’s backpacks and armored inserts are up 300 percent.


“The incident last week highlights the need to protect our children,” said co-owner Derek Williams. “We didn’t get in this business to do this. But the fact that is that our armor can help children just as it can help soldiers.”


Amendment II was founded about two years ago using a new lightweight nanotechnology to make body armor products for soldiers and law enforcement less cumbersome. They began making the backpack inserts about six months ago, and also sell child-sized bulletproof vests. While the backpack sales still represent a minor part of the business, they now sell two varieties online – one featuring Disney princesses and the other a scene from the movie Avengers.


Clark, president of Backpackshield.com, began making youth backpacks after the mass shooting at Virginia Tech in 2007.


“I don’t do it for the money, but to save the lives of kids,” Clark said. “We’ve got to do something more than just hide in the corner of the classroom.”


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Contributing to this report were Associated Press writers Allen G. Breed and Mitch Weiss in North Carolina; Scott Sonner in Nevada; Steven K. Paulson in Colorado; Dirk Lammers in South Dakota; Dylan T. Lovan in Kentucky; Brock Vergakis in Virginia; and Matt Gouras in Montana.