Microsoft: Windows Phone to catch up in apps

  • Posted: Monday, October 29, 2012 11:40 p.m.
    UPDATED: Monday, October 29, 2012 11:41 p.m.
AP photo
Customers wait in a cool rain outside a Microsoft store with a replica of the company’s new operating system tiles in the window in Seattle. Friday was the first day of sales for the new Windows 8 operating system and the company’s new tablet computer, the Surface.
AP photo Customers wait in a cool rain outside a Microsoft store with a replica of the company’s new operating system tiles in the window in Seattle. Friday was the first day of sales for the new Windows 8 operating system and the company’s new tablet computer, the Surface.

NEW YORK — Microsoft is going all out to position the new version of its Windows Phone software as an alternative with broad support from smartphone makers, cellphone carriers and app developers as it heads into the holiday season.

“People all over the world are about to fall in love with Windows Phones,” said Microsoft CEO Steve Ballmer at the Windows Phone 8 launch event in San Francisco Monday.

Windows Phone 8 is the successor to Windows Phone 7, which launched two years ago. It has had little traction in the competition against the iPhone and smartphones running Google’s Android.

The new software will run on more powerful phones, and Microsoft said it will catch up in terms of providing third-party applications, or apps, for the system. New apps include radio service Pandora.

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