The Aiken Downtown Development Association once again brings the beach to you for a special two day Beach Blast celebration on June 21 and 22.

Aiken’s Downtown Beach Blast features a transformation of the Newberry Street Festival Center into a beach complete with sand, a dance floor and beach music.

“This is a celebration that summer is here,” said Carla Cloud, executive director of Aiken Downtown Development Association.

ADDA has extended this year’s Beach Blast to two days of fun in the sun.

“Each year we have seen the popularity of the event grow, and, knowing that shaggers and car enthusiasts will travel across the state to participate in these hobbies, we felt like the potential for growing this into a signature event for the City was great,” Cloud said.

On June 21, beginning at 7 p.m., visitors can kick the weekend off as celebrity deejay ‘Fessa John Hook hosts a beach dance party on Newberry “Beach.”

Hook is the host of three regionally-syndicated Carolina Beach Music radio shows that are broadcast in more than 30 markets in five states, overseas in England and online at Cashbox Magazine’s website. He also researches and publishes the weekly Beach Music Top 40, which is published in Cashbox Magazine.

The celebration continues on June 22 with a full day of beach fun beginning at 10 a.m. Enjoy everything from a rockwall to a waterslide.

At 2 p.m. cool off in the URS Center for the Performing Arts building and enjoy a matinee showing of “A Turtle’s Tale.” Other activities include: an Aiken Horsepower Cruise-In, sand castle building, a kid’s activity area, beach and oldies music provided by Tony Baughman of WKSX 92.7FM, shag lessons, demos and plenty of time for shopping and dining before Palmetto Groove kicks off the big Beach Dance at 7 p.m.

“Johnny and Judy Turner will be on hand again with shag demonstrations and some basic step instructions,” Cloud said. “We are grateful to the Aiken Community Playhouse which lends us its portable floor for the dancers’ enjoyment. And we’re very excited WJBF Channel 6 and WKSX 92.7 FM have partnered with us this year.”

Cloud suggests the public bring lawn chairs and blankets to comfortably enjoy the day.

ADDA would like to thank all its Beach Blast sponsors: Aiken Community Playhouse, Aiken Country Clothiers, Aiken Vein, Argo Land Development, Bridgestone, Cyndi’s Sweet Shoppe, Elk Eagle Originals, Gallery J Salon, La Dolce, Lionel Smith Ltd., MB Jewelry & Beads, Newberry Hall, Osbon’s Laundry & Cleaners, Public Education Partners, Ryan’s Downtown Market & Deli, Security Federal, Tea Garden Gifts, URS and Vista Bank.

Aiken’s Downtown Beach Blast is a free event to the public. Tickets will be sold for the rockwall and water slide.

For more information on scheduled events, visit or the Aiken Downtown Beach Blast Facebook.

If you would like to be a Beach Blast volunteer, call the ADDA office at 803-649-2221.